Privacy Policy

AppiCab understand that your privacy is important to you and that you care about how your personal data is used and shared. We respect and value the privacy of everyone who uses our services and will only collect and use personal data in ways that are described here, and in a manner that is consistent with our obligations and your rights under the law. You should check this page occasionally to ensure you are happy with any changes to this policy.
Please read this Privacy Policy carefully and ensure that you understand it.

Who Are We?

AppiCab Ltd, 22 Holbourne Place, Menstrie, Clackmannanshire, FK11 7AY.
Tel: 01259 202020

What Does This Policy Cover?

The provision of Taxi and Private Hire services through app and telephone.
Your Rights
As a data subject, you have the following rights under the GDPR, which this Policy and our use of personal data have been designed to uphold:
- The right to be informed about our collection and use of personal data;
- The right of access to the personal data We hold about you;
- The right to rectification if any personal data we hold about you is inaccurate or incomplete;
- The right to be forgotten;
- The right to restrict the processing of your personal data;
- The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation);
- The right to object to us using your personal data for particular purposes; and rights with respect to automated decision making and profiling.

If you have any cause for complaint about our use of your personal data, please contact us. If we are unable to help, you also have the right to lodge a complaint with the supervisory authority, the Data Protection Commissioner. For further information about your rights, please contact the Data Protection Commissioner.

Legal basis for processing

Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract; (GDPR Art 6(1)(b)) Processing is necessary for compliance with a legal obligation to which the controller is subject; (GDPR Art 6(1)(c)) Where processing requires clear consent, we ensure the data subject has given consent to the processing of his or her personal data for one or more specific purposes; (GDPR Art 6(1)(c))

What Data Do We Collect?

Data protection law defines consent as: “Any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to them”. Optional provision of personal data is not an option in booking a taxi service; it is a requirement of contract fulfilment. Providing the minimum personal data, necessary for service, is deemed as consent. Where processing is based on consent, AppiCab ensures that consent requests are transparent, using plain language. Pre-ticked, opt-out boxes are not used. Consent is always freely given (telephone, in writing – documented affirmative action, email, website, booking app). Evidence of all consent or request for service is retained. Electronic methods of providing personal data and/or gaining consent (i.e. website or mobile app) are regularly reviewed to ensure that a compliant Privacy Notice is accessible and that consent is clear. Where consent is obtained through direct telephone call by an individual, we utilise scripts and/or computer systems, using predefined fields, which show the required data to be collected to fulfil the contract request. A record of each phone call is retained as evidence. We ensure that withdrawing consent is as easy. Consent withdrawal requests are processed immediately and without detriment.

For telephone bookings we collect
1 Name
2 Phone Number
3 Pick Up Address
4 Destination Address
5 Call recording

For Account and app bookings
1 Name
2 Phone Number
3 Pick Up Address
4 Destination Address
5 Email address

For Corporate bookings
1 Name
2 Phone Number
3 Pick Up Address
4 Destination Address
5 Email address
6 Call recordings

Sale or merger of business

AppiCab may transfer Personal Data to a Third Party if it or any of its affiliates is involved in a corporate restructuring (e.g., a sale, merger, or other transfer of assets).


A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.
Cookies do not in any way compromise the security of your computer. You can continue with no loss of functionality if you choose to disable cookies. However, if you do not accept certain cookies, you may not be able to complete a booking request.

How we use Cookies

AppiCab uses cookies to monitor our website traffic, to ensure better service levels and to enable us provide the delivery of service to you. Types of Cookies
There are different types of cookies in use. They all work in the same way, but have minor differences:

Session Cookies
Session cookies last only for the duration of your visit and are deleted when you close your browser. They ensure security and integrity, preventing fraudulent use and keeping you signed in while you complete your booking request.

Persistent Cookies
Persistent cookies remain after you have closed your browser. They allow us to remember your actions and website preferences. AppiCab Ltd uses persistent cookies to analyse customer visits to our sites. These cookies help us to understand how customers
arrive at and use our sites so we can improve the overall website experience.

Analytics Cookies
Finally, we use analytics cookies to help us make our websites even better for those who visit them regularly. This type of cookie helps us to further understand how individual visitors use our on-line services and allows us to improve the overall
service. This analysis is anonymous. We do not partner with third parties or follow your behaviour outside of our site.